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How Much Do They Make? Thumbnail

How Much Do They Make?

General Behavioral Finance

You know what’s worse than judging a book by its cover?

Judging a book by its cover… and then making financial decisions based on what you guess the book might tell you.

And yet, we do this all the time. Not with books, but with people.

A smart economist named James Duesenberry called this The Relative Income Hypothesis. According to Mr. Duesenberry, people tend to spend more “because the higher spending of others kindles aspirations they find difficult to meet.”

Can we pause for a second and just think about that? Not only do we judge people for, say, the vehicle they’re driving (#NiceRangeRover, bro), we’re also likely to spend more on our own ride just to keep up.

The question is… WHY?

Let’s call these stories what they are: fictional narratives. Layer upon layer of assumptions that have no basis in reality.

These stories are incredibly insidious—they seem to sneak into everything we do. The truth, though, is that you just don’t know.

You don’t know anything about that guy in the Range Rover. Or that gal in the Tesla. Or that other guy in the Corolla. Now, tell me. Do you really want your spending to be dictated by the story you’re telling yourself about someone else?

That, my friend, is the worst form of speculation…

To living your ideal life,
The Paradigm Team

Paradigm Advisors is a fee-only financial planning firm based in Dallas, Texas and Fayetteville, Arkansas. Paradigm Advisors provides comprehensive financial planning and investment management services to help clients organize, grow and protect their wealth throughout life’s journey. Paradigm specializes in advising well-established career executives through financial planning and investment management. As a fee-only fiduciary and independent financial advisor, Paradigm never receives commission of any kind. Paradigm is legally bound by certification to provide unbiased and trustworthy financial advice.