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HELPING YOU MAKE INFORMED FINANCIAL DECISIONS TO LEAD YOUR IDEAL LIFE.

THE FINANCIAL GUIDANCE YOU NEED.  THE CLARITY AND OBJECTIVITY YOU WANT.


SCHEDULE A CALL

FEE-ONLY FINANCIAL PLANNING
& Investment Management

We’ll Meet You Where You Are.

Paradigm will help you reduce taxes, optimize investments and achieve financial freedom.

REAL FINANCIAL PLANNING LIVES AT THE INTERSECTION OF YOUR MONEY, TIME & VALUES.

ABOUT


Who

Our typical clients are...

  • Dual-career household families in their 30's or 40's earning $250,000 or more.
  • Parents with school-age children preparing for the cost of higher education while simultaneously ensuring retirement is on track.

  • Established executives at the officer or director level position who need help navigating additional employer benefits such as stock options, deferred compensation, etc.

We might be a great fit for each other if you...

  • Believe in the value of financial planning and investment management.
  • Seek a holistic life planning approach focused on time management, financial freedom, and core values.
  • Value your time and want to delegate the heavy "thinking" about your financial life so you can lead your ideal life.
  • Want personalized, one-on-one attention from highly credentialed professionals.
  • Are financially stable and want a long-term relationship with someone who can contribute an objective perspective through each stage of life.
  • Appreciate a sounding board for major decisions.

Why

Wherever you are now - considering retirement savings strategies, evaluating private school for your children, purchasing a second home, saving for college, or supporting your elderly parents - we’re here to provide guidance.

Building a firm financial foundation to pursue your ideal life and achieve confidence in your future is paramount. You can trust us to care for your financial health, navigate dynamic changes in financial markets, optimize your tax strategy, and help avoid costly mistakes before they snowball.

We help you prepare for life’s challenges and address the financial implications of important decisions, such as:

  • Starting a family.
  • Making a career change, or starting your own business.
  • Navigating employee benefits and deferred compensation.
  • Preparing for your next stage in life.

Life is unpredictable, and the only constant is change. We are committed to guiding you through each step. At Paradigm, we value objectivity, integrity and transparency. We provide fee-only financial planning focused on guidance and support. Our advisors don’t collect commissions on any investments we recommend, allowing us to offer thoughtful, sound advice with zero hidden fees. 

PARADIGM PROCESS

1. Discovery Call

15-min discovery call with Monica to see if your situation matches our expertise.

2. Get To Know You

60-min call with Michelle and Kathleen to discuss what is top of mind, your desired future state and what it looks like to work with us.

3. Become a Paradigm Client

If we are a good fit for each other you sign agreements and we will get started!

4. Unclutter

You upload relevant documents, login into your personal eMoney portal and link accounts all in one place.

5. Intrinsic Discovery

Duration: 90 min

Finances aside, this is where we learn more about you and what is important to you. We uncover what is at your Heart's Core. This interaction gives us, and you, a better understanding of what you want. Then we help you make the best decisions about your resources. You will find increased clarity and start painting the picture of what you want your ideal life to look like.

6. Discover Opportunities

Duration: 60 min

Together we confront what could possibly get in the way of living your ideal life. We review your insurance and address any possible gaps. We discuss our investment philosophy, your risk profile, and establish your investment account(s) and recurring contributions/distributions.

7. Establish The Plan

Duration: 60 min

We go behind the curtain and apply our decades of experience to develop a comprehensive financial plan. Together we agree on assumptions and accuracy of facts. Then we explore all the "what-ifs" to see the potential lifetime impact of your decisions.

8. See The Plan Into Action

It's time to start living your ideal life. We agree on next steps and have a clear vision of what we want to accomplish over the next 12 months. As life unfolds we revisit goals, review progress, and address life changes. We'll continue to work together via email and phone to implement recommendations.


  • We go at your pace and educate you consistently along the way.
  • For every hour we spend meeting with you, there are typically 3 to 6 hours of additional behind-the-scenes support.
  • Semi-annual meetings and check-ins begin after the initial planning phase.

We truly believe our unique perspective sets us apart. Our team has extensive experience in varied wealth management and financial planning roles. Our deep knowledge of investing, taxation, trust and estate planning shapes our view toward risk management and staying the course. Combined with our well-recognized credentials (CFA®, CFP®, CPA/PFS, RLP®), this perspective qualifies us to advise clients navigating life’s difficult choices.

Michelle Underwood Gass Photo

Michelle Underwood Gass

CFA®, CFP®, CPA/PFS, RLP®
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Michelle Underwood Gass, CFA®, CFP®, CPA/PFS, RLP®

I have always had a passion for helping people and resolving complex issues. My diverse experiences working in different areas of finance – accounting, tax, family office environment, hedge funds and ultimately becoming an entrepreneur – make me uniquely qualified to serve your needs.

My professional career started with three years in public accounting at Arthur Andersen, where I learned firsthand the positive impact of strategic tax planning on wealth accumulation. I transitioned into investment management at a Dallas-based family office before venturing into non-traditional investment strategies and founding Paradigm, where we successfully managed hedge funds for over two decades. I received a Masters of Accountancy with a concentration in Taxation and a Bachelor of Science in Business with a concentration in Accounting from the University of Tennessee. I am a Certified Public Accountant (CPA), Certified Financial Planner (CFP®) and Registered Life Planner (RLP®).

When I'm not helping others plan for their future, I'm enjoying time with family and friends. My favorite activities include walking, bridge, savoring good food and wine and traveling anywhere and everywhere...connecting with others along the way while I explore local cultures.

(214) 756-6060
mgass@paradv.com
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W. Kirk Dunk Photo

W. Kirk Dunk

CFA®
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W. Kirk Dunk, CFA®

As Head of Investment Management at Paradigm Advisors, I work to optimize risk adjusted returns based on our clients' needs. I have always enjoyed research and am passionate about investment analysis.

I joined Paradigm in 1994 and successfully managed long/short equity hedge fund strategies for over two decades. Prior to Paradigm I began my investment career as an associate with Discovery Management, a hedge fund employing a quantitative market neutral investment strategy.

A native of Dallas, I graduated from Greenhill School and then attended Southern Methodist University where I received a BBA in Finance and Management Information Systems. I also hold the designation of Chartered Financial Analyst (CFA).

When I am not helping others plan for their future or doing homework with my children, I enjoy traveling, following professional sports, listening to live music, and tinkering with computers and other electronics.

(214) 756-6065
kdunk@paradv.com
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Alex Gass Photo Alex Gass Hover Photo

Alex Gass

Associate Advisor
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As an Associate Advisor, I work closely with clients to understand what matters most to them and to build practical plans that support their financial and personal goals.

Before joining Paradigm, I spent 15 years in management consulting, working with technology and retail clients, private equity firms, and management teams to improve their finances and operations. That work deepened my understanding of how financial statements, incentives, and day‑to‑day operations fit together, and it reinforced my belief that good planning starts with listening first. I enjoy sitting with clients to evaluate complex problems, translate them into clear choices, and build a plan they feel confident executing.

A native Texan and a proud graduate of both the University of Texas and the University of Arkansas, I’m happiest with my wife, our young kids, and our dogs and cats. I enjoy traveling to new places, being outdoors, and running, and I rarely pass up a good book on financial markets, technology, or investing. 

214.756.6075

agass@paradv.com



Monica D. Fair Photo

Monica D. Fair

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Monica D. Fair

As Director of Operations at Paradigm Advisors, I support, direct and organize the daily functions of our office. My strong organizational skills, keen attention to detail and flexibility to work with different aspects of a business make the financial world a perfect fit. 

I joined Paradigm in September of 2018 and bring 25 years of operations and management experience with me. As I continue to learn and grow, my passion for helping others and my love of learning bring me fulfillment and joy. 

A native of Dallas and resident of Lakewood for the last 30 years, I have pursued extensive training in the medical profession and received multiple certifications in: medical coding and billing, Emergency Medical Technician (EMT), phlebotomy and teaching, among others. For 17 years, I taught at Richland Community College. 

When I am not helping others or helping my teenage daughter plan for her future, I enjoy road trips, mountain biking, kayaking, and hiking with my family, tapping into my inner peace at yoga and feeding my healthy obsession with scientific and political podcasts.


(214) 756-6067
mfair@paradv.com
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Kathleen Hood Photo

Kathleen Hood

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I love to help people understand their money and break down financial concepts in a more simplistic way. With previous experience in insurance, real estate, and financial planning, I enjoy the holistic approach to helping people achieve financial freedom and their ideal life.

Born and raised in Irving, I graduated from The University of Texas at Dallas with my Bachelor’s degree. I currently live in Canton, Michigan and started working virtually for Paradigm in August 2022.

In my free time, I enjoy spending time with my family, staying active with my two daughters, exploring new recipes, running on the track (when the Michigan temperature allows), and playing dominos.

214-756-6062
khood@paradv.com
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“GO CONFIDENTLY IN THE DIRECTION OF YOUR DREAMS. LIVE THE LIFE YOU HAVE IMAGINED.”

- Henry David Thoreau

SERVICE & FEES


Comprehensive Financial Planning & Investment Management


Comprehensive financial planning fees start at $6,000 per annum and increase with complexity (up to $70,000). Planning fees are paid monthly or quarterly. Investment management fees are 0.75% per annum on the first $500,000 of investable assets under management and scale lower as assets under management increase. Asset management fees are paid quarterly.

Download Full List of Services (PDF)

We provide clarity, insight and direction around your finances to help you achieve your life goals. Our comprehensive financial planning services are delivered within the context of an ongoing collaborative client/advisor relationship. By working with your other advisors, we are proactive in optimizing your tax planning strategies.

We provide strategic direction, asset allocation and investment advice to our clients with the overarching goal of capital preservation and long-term growth. We take an active approach to passive investment management. We invest primarily in exchange-traded funds (ETFs) and mutual funds, with a constant eye on liquidity for our clients. Above all, we manage your portfolios for the long term, with a “stay the course” philosophy on risk management.

See our FAQs for more information.

“THE STOCK MARKET IS A DEVICE TO TRANSFER MONEY FROM THE IMPATIENT TO THE PATIENT.”

- Warren Buffett

“A GOAL WITHOUT A PLAN IS JUST A WISH.”

- Antoine de Saint-Exupéry

FAQ


About Paradigm Advisors

What does Paradigm Advisors do?

Paradigm Advisors is a fee-only, fiduciary financial planning and investment management firm based in Dallas, Texas and Fayetteville, Arkansas. We help dual-career households, established executives, and successful career professionals organize, grow, and protect their wealth.

Our work covers comprehensive financial planning, including cash flow, taxes, retirement, equity compensation, insurance, estate, and college, as well as investment management through low-cost, diversified portfolios. We never collect commissions.

Why should I choose Paradigm Advisors?

Three reasons our clients consistently cite:

  • Senior credentialed advisors on every relationship: Our team holds the CFA®, CFP®, CPA, and RLP® designations. You work directly with the people who built the firm, no junior handoffs
  • Deep investment expertise: We managed institutional hedge fund strategies for 20+ years, a depth of expertise that's unusual among planning-focused firms
  • Life planning first: Our Registered Life Planner® process starts with what matters most to you, then engineers the plan around it
Who does Paradigm Advisors typically serve?

Successful career professionals and established executives who value their time and want to delegate the heavy thinking about their financial life. Typically:

  • Dual-career household families, often in their 30s or 40s
  • Parents balancing college savings, retirement, and aging family members
  • Officers and directors navigating stock options, RSUs, and deferred compensation
  • Business owners preparing for major liquidity events or transitions


Helping you live your best life

Am I okay financially? Am I on track to retire? What might I be missing?

These are a few common questions many prospects bring to a first call. Online calculators give a number, but they can't account for the things that matter most: your tax picture, your kids' future, your aging family members, equity compensation, the trade-offs between today's lifestyle and tomorrow's freedom.

Our work begins with answering these with confidence:

  • Are you okay financially? We build a complete picture of your net worth, cash flow, savings rate, and risk exposure, then show you where you stand and what options you have next
  • Are you on track to retire? We project your retirement readiness using real assumptions tied to your goals, income, spending, and timeline, then stress-test the plan against down markets, longevity, and unexpected expenses
  • What might you be missing? This is where a seasoned planner matters most. We see the blind spots: the underfunded HSA, the suboptimal asset location, the deferred comp election you didn't know you could change, the umbrella coverage you need and don't have

You shouldn't have to wonder if you're doing this right. We help you know.

How do you help with major life events?

Major life events reshape your financial plan in ways that are hard to navigate alone. They're also the moments when good guidance matters most. We help clients through:

  • Financial windfalls: Stock vests, IPOs, inheritances, business sales, signing bonuses, large insurance settlements. We help you make decisions you won't regret, for example tax planning, concentrated-stock diversification, charitable structuring, and how to process the change without losing your purpose
  • Loss of a loved one: When a spouse, parent, or family member passes, financial decisions pile up on top of grief. We handle these complexities, for example Social Security elections, beneficiary claims, retitled accounts, estate coordination, so you can focus on what matters
  • Divorce: We help you understand the financial implications of settlement options, project your post-divorce picture, and rebuild a plan that serves the next chapter
  • Career and business transitions: Job changes, retirements, business sales, succession planning. We can evaluate the financial, tax, and life impact dimensions together
  • Family changes: New babies, college decisions, aging parents, blended families, and more. Your plan flexes as your family does

What clients tell us they value most is having a steady hand to call. Someone who already knows the full picture and can help them think through options clearly.

Why is it so important to start saving and investing now?

Because time is the single most powerful variable in your financial life. More powerful than how much you earn, what you invest in, or trying to time the market. The sooner compounding starts, the longer it has to work.

Below is an example of two savers, with consistent monthly contributions, but different start dates.

Person A Person B
When they save Years 1 to 10 only Years 11 to 40
Monthly contribution $1,000 $1,000
Total contributed $120,000 $360,000
Value at year 40 ~$1,401,000 ~$1,220,000


Person A contributed $240,000 less and ended up with ~$185k more.

Person A saved aggressively for ten years and never added another dollar. Person B contributed three times as much, for three times as long, but started a decade later. Person A still won because their money started compounding ten years sooner.

Assumes a 7% average annual return, compounded monthly. Returns are not guaranteed. For illustration only.

Ready to put time on your side? Schedule a complimentary discovery call with us.


How we work

What does fee-only and fiduciary mean, and why does it matter?

These two terms describe how your advisor is paid and who they're legally obligated to serve.

Fee-only means we are paid exclusively by our clients, never by commissions, kickbacks, or revenue-sharing. Compensation drives advice; a commission-based advisor has an incentive to recommend products that pay them. A fee-only advisor doesn't.

Fiduciary means we are legally obligated to act in your best interest at all times. Some other advisors operate under the suitability standard requiring that recommendations are suitable based on a client's personal situation. This standard does not require the advice to be in the client's best interest.

Paradigm is a registered investment advisor (RIA) firm acting as fiduciaries at all times. We always provide full disclosure and transparency when working with clients.

What is comprehensive financial planning, and what topics do you cover?

Comprehensive planning means we examine every meaningful part of your financial life, not just your investments. We revisit your plan as life evolves. This is an ongoing relationship, not a one-time deliverable.

Topics we cover:

  • Foundations: values and goal prioritization, net worth, cash flow, income benchmarking
  • Protection: risk and insurance review, estate planning coordination
  • Growth: investment management, tax-aware investing, retirement projections
  • For employees and executives: stock options, RSUs, ESPP, deferred compensation, employee benefits
  • For families: college planning, student loans, major savings goals, charitable giving

What is your investment philosophy?

Our investment philosophy is evidence-based, globally diversified, and disciplined. Portfolios are built around your financial plan and long-term goals, never around market forecasts, hot stocks, or headlines. The approach is grounded in decades of academic research (including Nobel Prize-winning work on how markets price risk) and applied by senior advisors who have each spent decades in the industry, including managing institutional strategies.

In practice, that means:

  • Markets work: Rather than trying to outguess prices, we capture market returns through low-cost, broadly diversified funds that hold thousands of companies across U.S., international, and emerging markets, with modest emphasis on dimensions of higher expected returns identified in long-run academic data
  • Your plan drives your portfolio: Your mix of stocks and bonds is set by your goals, timeline, and near-term cash needs, then maintained through disciplined rebalancing, not tactical shifts
  • What matters is what you keep: The only return that counts is yours after taxes and costs. We use low-cost funds, trade as little as reasonably possible, and manage your investments with taxes in mind, including tax-loss harvesting and smart asset location
  • Discipline beats prediction: Time in the market beats timing the market. Our job is to keep you and your portfolio on course through volatility


Working Together

How much does Paradigm cost?

Two transparent components, both disclosed in writing:

  • Comprehensive planning: Starts at $6,000/year, scaling with complexity up to $70,000. Paid monthly or quarterly
  • Investment management: 0.75%/year on the first $500,000 of assets under management, stepping lower as assets grow. Paid quarterly

Investment management fees apply to IRAs, taxable brokerage accounts, trusts, UTMAs/UGMAs, and HSAs. No management fees on 529 plans or charitable giving accounts. Employer retirement accounts (401(k)s, 403(b)s) are generally excluded unless directly managed by Paradigm, though we provide guidance and allocation advice on them as part of your overall plan.

No commissions, no 12b-1 fees, no revenue sharing. What you pay Paradigm is the total cost of working with us.

Where do I have to be located to work with you?

Paradigm is based in Dallas, Texas and Fayetteville, Arkansas, and operates as a fully virtual practice. We serve clients across the United States, with concentrations in Texas (Dallas, Fort Worth, Plano, Frisco, Austin, Houston, San Antonio) and Arkansas (Fayetteville, Bentonville, Rogers, Springdale, Little Rock). Meetings happen securely over Zoom, or in our offices in Dallas and Fayetteville by appointment.

Dallas, Texas: 8201 Preston Road, Suite 310, Dallas, TX 75225; (214) 756-6066
Fayetteville, Arkansas: 310 West Dickson, Suite 220, Fayetteville, AR 72701; (479) 777-2727

What do the acronyms CFP®, CPA, CFA®, RLP®, NAPFA, and FPA® stand for?
  • CFP® | Certified Financial Planner®: The standard of excellence for personal financial planning. (cfp.net)
  • CPA | Certified Public Accountant: State-licensed expert in accounting, taxation, audit, and personal financial planning. (aicpa.org)
  • CFA® | Chartered Financial Analyst®: Globally recognized as the most rigorous investment credential. (cfainstitute.org)
  • RLP® | Registered Life Planner®: Specialized training in aligning a client's deepest values with their financial plan. (kinderinstitute.com)
  • NAPFA | National Association of Personal Financial Advisors: The leading association of fee-only advisors. Members take an annual Fiduciary Oath. (napfa.org)
  • FPA® | Financial Planning Association®: Largest membership organization for CFP® professionals in the U.S. (plannersearch.org)

"MOST PEOPLE DON'T PLAN TO FAIL, 

THEY FAIL TO PLAN."

- John J. Beckley

Press & Media


CFA DFW Charterholder Chatter

Michelle shares the invaluable role her mentors played in her journey, the significance of working happy, and the power of networking in professional growth. Michelle also delves  into Paradigm's mission and how we are shaping the future. Tune in to gain insights and inspiration!

Texas Wall Street Women

Michelle shares her definition of success and career advice for women.

Texas Wall Street Women is a network of professional women in finance dedicated to making a difference in their community.


XY Planning Network Podcast

Michelle shares her story and how Paradigm Advisors came to fruition.

The XY Planning Network is an organization of fee-only financial advisors focused on Generation X and Y clients.


Financial Advisor Success Podcast

Michelle shares how she built a structured five-part planning process that helps clients avoid common decision paralysis while still tailoring advice to their unique goals.

The Financial Advisor Success Podcast, hosted by Michael Kitces, is a show that features deep, behind-the-scenes interviews with influential financial advisors.


Her Life, Her Practice, Her Way Podcast

Michelle chats with Tara Bansal about how financial planning is really life planning - aligning money with values, family, and purpose. Listen in for insights on teamwork, empowering women, and finding joy along the way.

Ellevate Member Spotlight

Michelle details her career path and advice for working moms.

Ellevate Network is a community of professional women committed to helping each other succeed.

New Planner Podcast

Michelle and Kathleen offer a candid look at the challenges they've faced, how they've grown in their careers, and what they anticipate for the future of financial planning

 If you're interested in finding the right career fit or building strong team dynamics, this episode is for you!

“IF YOU DON'T KNOW WHERE YOU ARE GOING, YOU'LL PROBABLY END UP SOMEWHERE ELSE.”

- David Campbell

CONTACT


SCHEDULE A CALL



Paradigm Advisors, LLC


We're based in Dallas, Texas and in Fayetteville, Arkansas - but we are a virtual practice. We work with you regardless of where you are in the world.


Dallas Texas

8201 Preston Road, Suite 310
Dallas, Texas 75225
214.756.6066
pallc@paradigmadvisors.com

Fayetteville Arkansas

310 West Dickson, Suite 220
Fayetteville, Arkansas 72701
479.777.2727  
pallc@paradigmadvisors.com


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