WHAT IS ENOUGH?

When do we stop?

Sometimes, we don’t know when to stop.

Have you ever had this experience? You swing by the grocery store, buy a pint of ice cream, and eat it.

That’s right. The whole thing.

Yes. That’s a LOT of ice cream.

We’ve noticed that a very interesting thing happens when we do this:

Bite 1 Best thing in the world, ever.

Bites 2-10 Really good.

Bites 11-15 Good.

Bites 16-20 Meh.

Bites 21+ OK, now I’m sick.

For us, we learned this lesson the first time we ate a pint of ice cream in a single sitting.

And yet, for some reason, we still occasionally repeat the experiment.

Of course, this phenomenon doesn’t only occur with ice cream. This is a well-documented economic principle called Marginal Utility, and, you guessed it, it applies to money, too.

BEYOND A CERTAIN POINT, HAVING MORE MONEY WILL NOT LEAD TO MORE SECURITY, FREEDOM, AND HAPPINESS.